Give me a PowerPoint presentation,’” says vice president of marketing for Anheuser-Busch’s Beyond Beer, a segment that oversees non-beer products like Ritas and Hiball Energy, Lana Buchanan. “ has his hands in everything, which is super amazing because sometimes you work with people and they’re very to the side. The most recent example, a movie trailer-esque, 30-second TV spot complete with a surprise Eric Andre cameo that aired during Sunday night’s Grammy Awards to promote the beverage. Like projects before it, Travis and his Cactus Jack team have once again gone beyond just slapping their name and logo next to another one. Of course, we can’t forget about the multitude of Nike collabs and merch drops either. And today marks the first time that the three flavors of CACTI, lime, pineapple, and strawberry, will be available to the masses.ĬACTI is the latest venture that Scott, who Forbes calls “corporate America’s brand whisperer,” is adding to his laundry list of big name collaborations that have included everything from a virtual performance in Fortnite to his own McDonald’s meal. It is Scott’s new spiked seltzer beverage crafted with the help of American brewing giant Anheuser-Busch. In the US, the popularity of the Weber Blue Agave plant has skyrocketed, that there has been an increase of more than 30% of consumption from 2015 until 2020.ĭue to this, the demand for 100% Blue Agave plant products has been massive, with Agave-based spirits being the third-largest spirits category in the US alone, following vodka and whiskey.This is what Travis Scott shouts during the first verse of his most recent single “Franchise.” The video expands upon the lyric above, showing the rapper in front of a wall of CACTI-branded boxes, wearing clothing adorned with a CACTI logo, as he cracks open a can of CACTI. The famous Blue Agave plant is used in making the favorite alcoholic drink, tequila. The woman said she chose to buy Cacti despite it being more expensive than other spiked seltzer brands in stores because she assumed she was getting the real "Blue Agave," which is used to make tequila.īut then, after finding out that it was only a sweetener, she believes that the company and the product have ripped her off because it is now worth less than what she would have paid if Anheuser-Busch didn't market it as having been made with 100% Blue Agave from Mexico.Īs many know, Agave is a plant native to arid and semi-arid regions of the Americas, particularly in Mexico. However, she was disappointed to find out that the product didn't contain "real" Blue Agave from Mexico, but instead, just an "agave sweetener." In the court document, Read reportedly purchased Cacti in June and July of this year, thinking it would contain agave spirits because it is labeled as "Agave Spiked Seltzer." Travis Scott's Cacti brand of spiked seltzer is currently facing a lawsuit.Ī fan of the Travis Scott's Anheuser-Busch drink isn't enjoying the drink anymore after finding out that there has been some mislabeling in the product.Īccording to AllHipHop, Rebecca Read filed a class-action lawsuit against the brewing company, claiming that she has issues with the beverage reportedly "made with 100% Blue Agave from Mexico."
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