![]() The fun comes from light weight and its compact size. I don’t want to dwell on price because the Encore is such fun to drive, and few utes or crossovers can say that. Naturally, if you want the Buick, but find yourself closer to a Chevy budget, a base Encore starts at $24,990, but that’s with two-wheel drive. Most offer AWD and are more spacious inside. That’s pretty high considering how many fine mid-size utes and crossovers you can get for that, or less. While the tested bright white Encore AWD Premium listed at $30,935 and after options and delivery charges hit $34,390. The Trax LT AWD I tested previously started at $23,945 and with minor options was just $25,315. That and the leather interior and more standard features helps explain the added cost compared with the Trax, which is a real bargain. Additional sound deadening, which Buick calls QuietTuning, helps ensure the quiet, along with a Bose Active Noise Cancellation system. It has a leather interior and is quieter inside. There’s no denying the Buick feels more upscale. They’re fun to drive with nimble handling and good ride for a small sport-ute. Not surprisingly the Chevy aims at value-minded and younger buyers, while the Buick aims more upscale, at empty-nesters who demand luxury and feel they’ve hit a stage of life where they’ve moved beyond the Chevy brand. More information on Chevrolet models can be found at Buick Encore and Chevy Trax are kissin’ cousins riding on the same platform with the same engine and transmission, but aimed at different markets. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. Refreshed 2016 Equinox available this fallįounded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year.Up 14 percent year over year (2015 vs.Best total annual sales in 2014 with 242,242 – up 2 percent compared to 2013.Dealers requesting three- to five times the number allocated to them because of customer interest.58 percent female buyers – highest in segment.25.5 percent share in February, trailing only the Buick Encore.Of all our shopping traffic, 46 percent looked at SUVs and CUVs in 2014, up from 36 percent in 2013.”īased on early tracking, March sales indicates Trax, Equinox and Traverse sales will be even stronger. “AutoTrader saw a huge increase in shopping traffic for small utilities in 2014. “The small utility segment has seen phenomenal growth in the U.S. The small SUV segment has a lot of room to grow, said Michelle Krebs, an analyst with. ![]() The Chevrolet Traverse midsize SUV total sales were up 28 percent in February, its best February since its introduction in 2008 as a ’09 model. Equinox saw its best January and February ever, with sales up 14 percent. The compact SUV segment, where the Chevrolet Equinox competes, led the industry in 2014 and is on a similar path this year. SUV sales are surging in 2015, accounting for 37 percent of total industry sales. “The Trax offers customers a well-equipped, entry-level SUV that was not an option before, and it is one more way we hope to earn customers for life.” “The Trax gives customers another choice in the Chevrolet portfolio between small cars and SUVs,” said Steve Majoros, Chevrolet director of marketing for cars and crossovers. On sale since mid-December, 47 percent of Trax buyers are new to Chevrolet, 58 percent are women, and 19 percent are under the age of 35. 2 spot in market share in the small SUV segment after its first few months in the U.S. DETROIT – The Chevrolet Trax, the brand’s newest addition to its SUV family, has climbed to the No. ![]()
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